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Basic Attention Token (BAT) price and plain-language guide

€0.1119 +0.48% today · Updated Nov 4, 2026

Basic Attention Token (BAT) coin

Down 34.1% over 1 year

Launched in 2017 by the creator of JavaScript and co-founder of Mozilla, the Basic Attention Token (BAT) powers a new type of web browser called Brave. Basic Attention Token costs €0.1119 today, about flat in the last 24 hours. You don't need to buy a whole coin, and on Rumos your BAT is held by BitGo, a regulated custodian.

Market cap
€167.43M
Price × coins in circulation
24h volume
€9.82M
Traded in the last 24 hours
24h high / low
€0.1155 / €0.1103
Today's range
All-time high
€1.55
Nov 2021
In circulation
1.5B
BAT

In plain English

What is Basic Attention Token?

Launched in 2017 by the creator of JavaScript and co-founder of Mozilla, the Basic Attention Token (BAT) powers a new type of web browser called Brave. It rewards users for their attention and gives advertisers a more efficient way to reach people. Users can earn BAT just by viewing privacy-respecting ads in the browser. What makes BAT interesting is its mission to improve how ads work on the internet—more privacy for users, better results for advertisers, and rewards for everyone. BAT brings crypto into your everyday browsing. Learn more about BAT in our workshops!
Start with Crypto Basics

What people use Basic Attention Token for

  • Hold itMany people keep it for the long term.
  • Cash outSell it and withdraw to your bank.
  • Swap itTrade it for other coins in the app.
  • Buy regularlySet up a recurring buy in a couple of taps.

Latest Basic Attention Token news

All news

What is DCA?

Start small, and keep it steady.

What is DCA, and how would it have worked for Basic Attention Token?

DCA stands for dollar-cost averaging. You buy a fixed amount at regular times, like €25 every week, whatever the price is. When the price is low the same money buys more, and when it's high it buys less, so you don't have to guess the right moment.

  • Why people use itIt takes out the guesswork, and small regular amounts are easier to keep up.
  • What it can't doIt doesn't guarantee a profit. If the price keeps falling, you can still lose money.
  • Set it and let it runA recurring buy in the app repeats on its own. Check in now and then, and change the amount if your plans change.

A quick example

€100 a month for 3 months, with made-up prices

MonthYou put inPriceYou get (BTC)
January€100€50,0000.00200
February€100€40,0000.00250
March€100€60,0000.00167
Total€3000.00617

Same €100 each month: the lower the price, the more BAT you get.

Your average price: €48,649

That's lower than the €50,000 average of the three prices, because the same €100 bought more when the price was low.

Look it up in the glossary

DCA calculator

€per buy
How often
Over the last

Loading real price history…

How to buy

How to buy Basic Attention Token in the EU

  1. Download the Rumos app

    Create your free account and complete a one-time identity check. We guide you through it.

  2. Add euros

    Top up by SEPA bank transfer or card. New accounts get 0% trading fees for the first 30 days.

  3. Buy Basic Attention Token

    You don't need to buy a whole BAT. You'll see the exact amount and price before you confirm.

  4. Hold it or set a recurring buy

    Your BAT is held by BitGo, a regulated custodian. Prefer to invest a little at a time? Set up a recurring buy in a couple of taps.

A lesson in the Rumos app

Real questions

Common questions about Basic Attention Token

What is the price of Basic Attention Token today?

On Nov 4, 2026, Basic Attention Token costs about €0.1119, about flat over the last 24 hours. Prices change all the time; the app always shows the live price before you buy.

How many BAT are there?

About 1.5B BAT are in circulation today.

How do I buy Basic Attention Token in the EU?

In short: Download the Rumos app; Add euros; Buy Basic Attention Token; Hold it or set a recurring buy. You can start with a small amount, and the app explains each step.

Is Basic Attention Token safe?

The risk people usually mean is price: BAT can move sharply in a single day. How Basic Attention Token is run also matters, so read what it is above. Only put in what you'd be comfortable losing while you learn.

Is Basic Attention Token a good investment for beginners?

No one can promise that — BAT's price can rise or fall sharply, and past performance is never a guarantee. What you can control is how you invest: many beginners buy a small amount on a regular schedule (called dollar-cost averaging) instead of trying to time the market, and only invest what they can afford to lose. Treat Basic Attention Token as a long-term way to learn, not a get-rich-quick bet.

Can I buy a small amount?

Yes. You don't need to buy a whole BAT. Coins are divisible to many decimal places, so you can buy a small part of one.

Where is my BAT stored?

When you buy through Rumos, your BAT is kept with our regulated custody partner BitGo, in segregated accounts. You manage it in the Rumos app.

What can I actually do with it?

Hold it, swap it for other coins in the app, or set up a weekly recurring buy. Sending to an outside wallet isn't available yet.

Other coins to learn about

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Get started

Ready to start?

Get the app and buy BAT in a couple of taps. New accounts get 0% trading fees for 30 days.

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Crypto prices can go down as well as up. Only use money you can afford to lose. This is not investment advice.